That’s the ticket! How BSU designs its stubs

The process to design Boise State football tickets takes about one month.

If you visit Albertsons Stadium on a Boise State game day, it looks as if wearing blue and orange is a requirement. It is not, though highly recommended.

One of the only mandates is having a ticket to get in.

“(We try to create) something really cool that people will hang onto for years to come,” said Spencer Jahn, Boise State director of marketing and promotions.

Creating the perfect design isn’t a task Jahn takes lightly. He’s a BSU graduate and knows that more than 35,000 people could be holding onto a stub when kickoff rolls around.

“That’s one of the best feelings about this job,” he said.

Jahn said the process takes about one month from start to finish. Drafts are checked by a number of people, including members of the football staff, ticket office and sports information department.

“After we have all those ‘have-to’s’ on there, then we step back and say how do we make this look cool?’ Jahn said.

A ticket is supposed to convey a message, and usually that starts with who is on the stub.

“It’s an honor to be on the ticket and I know that is something we don’t take lightly,” Jahn said.

The players on this year’s tickets are stud Jabril Frazier, wide receiver A.J. Richardson, defensive tackle David Moa, running back Alexander Mattison, cornerback Tyler Horton and quarterback Brett Rypien.

This year’s tickets went through a few revisions – things like changing the date to a different format, or making sure a background graphic wasn’t too bold.

Tickets will be sent out to season-ticket holders in August.

Boise State begins the season on Sept. 1 at Troy. The home opener is Sept. 8 against Connecticut. Kickoff is scheduled for 8:15 p.m. MT.

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