Believe campaign benefits Make-A-Wish Foundation

Lauren writes a letter to Santa. For each letter dropped in special mailboxes at all Macy's stores, one dollar will be donated to the Make-A-Wish Foundation.

Get out the pen and paper, it’s time to write letters to Santa!

Wednesday, Macy’s kicked off the annual “Believe” campaign at the Boise Towne Square Mall.

Drop off your letters to Santa at the big, red mail box on the 2nd floor and they’ll not only deliver your letter to the North Pole, they’ll also donate a dollar to Make-A-Wish Foundation. One dollar for every letter, up to a million dollars.

“Since 2003, Macy’s has donated over 100-million dollars to the Make-A-Wish Foundation,” said Krystal Jackson, a sales supervisor at Macy’s. “Nationwide we have positively impacted over 2.4-million people through our partnership with Make-a-Wish and we love it. It’s our favorite time of year. It’s life-changing for all the people involved, for the children, their families, the community. It’s what the magic of the holiday season is all about.”

In Idaho, the Believe campaign has generated $125,000 . Brenda Young of Make-A-Wish Idaho said, “Wishes inspire strength and hope and that’s our whole mission, to give families that are going through a hard time something to look forward to. It’s just a really great chance for a kid to be a kid again and to forget their illness for a while.”

Among the children we saw writing letters to Santa at Macy's was Adrian. His wish is to go with his family to Legoland. He’s a builder. And Legos are his favorite toy.

Elijah will be going to Melbourne, Australia in early 2018. It’s the land of his ancestors and home to a lot of animals found nowhere else in the world. He wants to someday be a zookeeper.

And Cortney, who had a bone marrow transplant just a couple years ago, went on a Make-A-Wish trip to Disney World in Orlando. “ We got to spend the week,” she remembered. “And we got to ride rides. We even went to Gatorland while we were there and tried alligator for the first time.” During that time, she says she forgot all about the Leukemia and just had fun.

Brenda Young said, “We like to say that it gives a little bit of their childhood back.” Time away from doctors and hospitals allows the children and their families to recharge. When they return home, they have new energy and renewed hope.

When dropped off at Macy’s, a letter to Santa is so much more than just a wish list for Christmas presents, it is also a way of helping to remind critically ill children why they are fighting to live.

close video ad
Unmutetoggle ad audio on off