'We get men coming in here at 6 p.m. on Valentine's Day'

BOISE, Idaho (KBOI) - Weeks of preparation go into owning a chocolate shop on Valentine's Day.

Employees at the Chocolate Bar in downtown Boise are working long days and early mornings to deliver the sweet treats.

Chris Preston, store owner, says it's not easy, especially with a holiday revolving around chocolate, but it's worth it.

"It's a real joy to make things and to see people happy, but it's a lot of work," Preston said.

The owner started prepping for the big day at the beginning of January, because it's the only way they make his deadlines.

"We go through hundreds and hundreds of pounds of chocolate during the holiday," he said.

The best seller: The variety pack, with a little but of everything.

"We get men coming in here at 6 p.m. on Valentine's Day, they are like a deer in headlights, they'd buy anything in a red box. I think," said Preston.

But when Valentines day is over, that's when the real work begins.

"All of the inventory that gets sold today, we need to re-make because you have to have full cases for when people come in," said Preston.

By the time Valentines day is over, the Chocolate Bar expects to sell around 350 pounds of chocolate.