Think before you pink! Businesses trying to profit off of breast cancer

BOISE, Idaho (KBOI) - You'll see a lot of pink during Breast Cancer Awareness Month, but the Better Business Bureau warns consumers to be careful when they buy to support breast cancer research.

"We encourage people to trust, but verify, when they see pink," said Dale Dixon, President of the BBB in Boise.

Boise's Susan G. Komen director, Hilarie Engle, says not everyone is honest when they say they're donating to cancer research.

"We've had some businesses locally that say they're giving money, and then they never do," Engle told KBOI.

So she recommends that when you see something pink for sale, you check the packaging for a label that tells how much of your purchase goes to charity and to which one it's given.

"If you just see a pink box that says 'going to breast cancer research' with no other identifying information, that's when you want to start asking questions," Engle explained, "That could just be going into a big black hole. We don't know where that goes."

Engle and the BBB say it's always a good idea to call and check with local cancer foundations to see if they're really getting what stores say they are. And unless you really want the pink product, the BBB says the best way to give is directly to the charity.