Rush is on to meet March 31 deadline for health insurance sign up

BOISE, Idaho (KBOI) -- Maybe the real March Madness isn't happening on the basketball court after all.

Maybe it's the last minute scramble of people nationwide rushing to meet the March 31 deadline for the Affordable Care Act's health insurance open enrollment.

That's certainly the case in Idaho.

"Agents and brokers are saying their phones are ringing off the hook, and our in-person assisters are very busy," said Jody Olson, communications director for Your Health Idaho, the state-based health insurance exchange.

And if you haven't signed up yet, Your Health Idaho can help.
"Go to and look for the consumer connector button and you can find somebody that can help you through this," Olson said.

The Affordable Care Act requires Americans to have insurance coverage and you could face a tax penalty if you miss the deadline.

Idahoans who do not select a health insurance plan before the end of March will have to pay a penalty, either $95 per adult and $47.50 per child or 1% of a person's total household income, whichever is greater.

Those who fall into the Medicaid gap are exempt from the requirement.

"It is important for people to know, they do not have to go through this process alone," said Olson. "There is free help available to Idahoans.
So, if you have questions or you aren't sure where to start, reach out and get help."

Idaho is second in the nation per capita for the number of people selecting plans on the exchange."

That's nearly 44,000 Idahoans and the state health insurance exchange says it's ready for 11th hour flood of insurance seekers that's already starting to come.